Inserts are a familiar and accepted part of the media landscape, expected as part of the deal that consumers get when they buy magazines and newspapers. Most people have responded to inserts at some time and inserts are a long established, cost efficient and effective medium for generating reader response.
Inserts provide flexibility and give advertisers the ability to offer a more tactile relationship with the reader. Ideas such as sampling and couponing when backed with environmental relevance of the host publication work particularly well.
Bauer Inserts offer full circulation inserts and the facility to target 6 separate UK regions, offering the ability to break down the advertising message into regionally relevant copy. We can also offer our inserts on a subscription copies only basis.
Inserts can be taken in many forms and sizes and offer a unique creative proposition, they can be bound in to the publication, tipped onto a page or run as loose. Successful inserts are creative and attention-grabbing.
If it is reader response or creative concepts you are looking for talk to the Bauer Inserts team.
Howard Foster, Head of Insert Sales, 0161 877 7455
howard.foster@bauermedia.co.uk
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