Bauer Media Magazines

Magazines

• In any given publication period almost 10 million people in the UK will read a Bauer magazine
  (9,927,000 adults, 20.1% of all adults in the UK)
• In any given publication period 39% of all women aged 15-24 in the UK will read a Bauer magazine
  (1,513,000 15-24 women, 39.1% of all 15-24 year old women in the UK)
• In any given publication period 38% of all 15-24 year olds in the UK will read a Bauer magazine
  (2,998,000 15-24 year olds, 37.6% of all 15-24 year olds)
• 1 in 5 ABC1s in the UK will read a Bauer magazine in any given publication period
  (5,559,000 ABC1s, 20.1% of all ABC1s in the UK)

Radio

• 9 million people in the UK have listened to a Bauer radio station in the last week
  (9,017,000 adults, 18.2% of all adults in the UK)
• Over a quarter of all women aged 15-24 in the UK listened to a Bauer radio station in the last week
  (More than 1 million women aged 15-24 (1,091,000), 28.2% of all women aged 15-24)
• Over a quarter of all 15-24 year olds in the UK listened to a Bauer radio station in the last week
  (2,221,000 15-24 year olds, 27.8% of all 15-24 year olds)
• Over 50% of Bauer’s radio audience (those who have listened in the last week) are ABC1
  (4,791,000 ABC1 adults, 53.1%)

TV

• 7 million people in the UK have watched a Bauer TV station in the last week
  (7,272,000 adults), 14.7% of all adults in the UK)
• 41% of all women aged 15-24 have watched a Bauer TV station in the last week
  (1,585,000 women aged 15-24, 40.9% of all 15-24 year old women in the UK)
• 39% of all men aged 15-24 in the UK have watched a Bauer TV station in the last week
  (1,604,000 men aged 15-24, 39% of 15-24 year old men in the UK)

N.B (any given publication period = average issue readership within each publication’s issue period)

Total Bauer (Radio, TV & Mags)

• Almost 20 million people in the UK are reached by a Bauer brand (at any time*)
  (19,975,000 adults)
• 40% of all people in the UK are reached by a Bauer brand (at any time*)
  (40.7% of all UK adults)
• Over 2/3 of all women aged 15-24 in the UK are reached by a Bauer brand (at any time*)
  (2,744,000 15-24 women, 70.9%)
• 70% of all 15-24 year olds in the UK are reached by a Bauer brand (at any time*)
  (5,567,000 15-24 year olds, 69.8%)
• 53% of Bauer’s total audience are ABC1
  (10,503,000 ABC1s, 52.6%)
• 38% of all ABC1s in the UK are reached by a Bauer brand (at any time*)
• 42% of all men in the UK are reached by a Bauer brand (at any time*)
  (10,228,000 men in the UK)
• 38% of all women in the UK are reached by a Bauer brand (at any time*)
  (9,746,000 women in the UK)

 

Source: TGI 2010