First Ever Male Cover Star For FHM
Published on December 04 2013
FHM, Bauer Media’s leading male lifestyle brand, will have a male cover star for the first time in 20 years.
The January calendar issue, on sale Thursday 5th December, features an exclusive photo-shoot shot in LA with Will Ferrell, in character as Ron Burgundy, star of the upcoming film ‘Anchorman 2: The Legend Continues’.
It is the highest advertising volume achieved for the January calendar issue in three years and includes new advertisers such as Nike, Go Pro, and K Swiss.
To coincide with the exclusive Ron Burgundy cover, the issue also carries film activity for Universal Pictures, Anchor Bay and Entertainment Film Distributors (EFD).
Rob Walsh, FHM Brand Director, commented “This is an exceptionally exciting issue for FHM, both in terms of newsstand talkability and the buzz this has created with advertisers. FHM is in fantastic shape editorially and commercially, with advertisers recognising the great content we produce and wanting to work with us to connect with our highly engaged audience of mainstream men.”
FHM has recently celebrated hitting one million likes on Facebook, making FHM by far the most-liked men's lifestyle brand and third most-followed magazine in the UK, whilst cementing its place in the top 15 media brands in the country.
‘Anchorman 2: The Legend Continues’ is released in the UK on 18th December.