Q4 2014 RAJAR
Published on February 04 2015
BAUER MEDIA REACHES 17 MILLION LISTENERS IN THE UK WITH OVER 51% LISTENING ON A DIGITAL DEVICE
Magic continues to reach over 2.7million listeners in the UK, delivering 13.2 million hours.
Magic is now available nationally on DAB, listening figures for which will be reported next quarter.
The KISS brand (KISS, KISSTORY and KISS FRESH) now reaches 4.9 million listeners across the UK each week.
KISS London is the number one commercial station in reach, with over 1.9 million listeners (+6% yoy). The KISS Breakfast show, with Rickie, Melvin and Charlie, adds over 180,000 listeners in London this quarter, now reaching 871,000 people. (+26% qoq)
Nationally KISSTORY now reaches over a million listeners (+13% yoy) and KISS FRESH grows to 457,000 (+18% yoy).
The Absolute Radio brand reaches 3.9million listeners across the UK.
Absolute 80's holds firm as the number 1 digital only commercial station with 1.4 million listeners (+20% yoy).
BAUER CITY NETWORK
Bauer City Network, formally Bauer Place Portfolio, reaches 7.3million listeners in major cities and towns across the UK with TFM, Radio Aire, Hallam FM, Forth 1 and Downtown all showing growth on the last quarter.
Recently launched Bauer City 3 stations will be releasing listening figures next quarter.
With the best of pure pop, heat radio attracts 941,000 listeners a week (+32% yoy).
Source: RAJAR / Ipsos - MORI / RSMB, period Q4 2014, all stations and groups results are reported on their specified reporting period and TSA.