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Win a £50k native campaign

Published on February 12 2014

 The Debrief is Bauer Media's brand new, fully integrated, digital media brand which entertains and informs 20-something ABC1 girls across every space.

With £783 billion to spend this year alone Millennials will outspend Baby Boomers by 2017 and their buying patterns are completely different to any previous generation. This generation grew up with technology and rely on it to perform their jobs better – they are plugged-in 24 hours a day, 7 days a week. How we sell to this girl is important too – advertising messages must be authentic, entertaining and relevant.

We understand what this audience wants and needs and will deliver content in a way that's meaningful – at the right time, in the right place. Simply put, this generation are the future of almost every company.

We're looking for the best native advertising idea in the UK. Just tell us (one side of A4, Arial font size 12) how you would use The Debrief across all its platforms to deliver your clients marketing message to the highly valuable millennial audience. Work to a budget of £50k – the campaign duration should be no longer than 3 months.

The top 10 entries will win an iPad mini and the winning entry will receive £500 worth of holiday vouchers plus their campaign will be executed on The Debrief by our expert editorial and production team – for free!

Entries must be sent to by Friday 7th March 2014 at 17:30

Visit our website at to read our entertaining content.

For more information contact Vicki Clubley on:
0207 295 8590 or at