Bauer Media Magazines

We think popular.

Yours

Yours is a fortnightly lifestyle magazine and website targeting women aged 55 and over. It covers many of the issues and interests of women in this age range – health, relevant news, fashion and beauty that is affordable and wearable, nostalgia triggered by events in the world today, connecting readers with others and campaigning on key issues such as caring. Its readers are at the heart of the brand – its essence is For you, with you, by you.

  • They make up 34% of the uk population but 80% of the wealth!
  • They account for 40% of all consumer spending in the uk
  • The average net worth of a 60 year old is 7 times that of a 35 year old
  • They have loads of disposable income!

Yours delivers unparalleled engagement with this powerful, yet hard-to-reach audience.

 

Mission Statement

I’m lucky and proud to be the editor of a brand that matters so much to its readers. We make a positive difference to every level of their lives. Whether they want relevant health, fashion and beauty advice or a friendly community that shares their values, they find them all in Yours. In print or online nobody understands their reader better or has a stronger relationship with them. We’re the essential buy for women in their prime.

Valery McConnell, Editor

Circulation
271,025 (Jul-Dec '13)
Readership
437,000 (Apr-Sep '12)
Website
http://www.yours.co.uk/
Magazine Address

Media House, Lynchwood, Peterborough, PE2 6EA

The Yours reader.

Gender Ratio
86.6% 13.4%
ABC1 profile

48.2%

% of ABC1 Profile
Age Range
15-24 25-34 35-44 45-54 55-64 65+
0.5% 0.3% 4.6% 10% 20.8% 63.7%

Source: NRS July 2012 - December 2012

Brand Extensions

Yours Live

Yours live! is a 3 night break and with more than 100 ‘hands on’ workshops, classes
and seminars and first class entertainment

  • Key sponsors will benefit from a 6 month multi-platform marketing campaign
  • Meet the readers of Yours magazine and utilise the opportunity to market your products and services to this highly engaged audience

Yours.co.uk

  • 47,000 unique users
  • 475,000 page impressions

Yours Guides

Throughout the year yours publishes a series of free guides providing straight forward and practical information on topics pertinent to our readers.

  • Endorsed and written by yours experts, the guides offer advertisers and key partners the opportunity to associate themselves directly with the brand and subject areas that are key to our readers
  • In every issue of the magazine, yours publishes a ‘free guide’ page. it contains information on each yours guide available and how to get it
  • Also on the page, is a box that focuses on a different guide each issue, giving information on the content of that guide.

Yours Grandparent of the Year Award

Launched in 2011, these annual awards celebrates the special and unique role that grandparents play in the lives of children today. The readers of Yours and some of our sister titles are invited to nominate themselves, their partners, their friends and their mothers and explain what makes them so special. Not only do we find a winner, across five different categories, we also generate hundreds of really inspirational stories – a true celebration of grandparenthood!