Pregnancy and Birth
- A celebratory, reassuring and modern magazine that encourages readers to enjoy and celebrate their pregnancy
- Launched 15 years ago, Pregnancy & birth is the highly successful sister magazine to Mother & Baby
- The only UK magazine devoted to the subject of pregnancy
- An empowering read, Pregnancy & birth’s unique mix of in-depth content, professional and expert advice and real-life stories helps the reader to make the right choices for her and her unborn baby, ensuring she feels confident as she approaches her due date.
Mission Statement
Pregnancy and birth is the glossy magazine for the modern pregnant woman.We are the best place to come for reliable, relevant and down-to-earth expert advice. We’re the friend who understands your emotions and worries now you’re pregnant, and the magazine that’s just right for your new life stage. We’re also here to do the edit of the best maternity and new baby buys around, so you don’t have to. Pregnancy and birth is here to help you enjoy every minute of your pregnancy and beyond.
Lara Palamoudian, Acting Editor
- Circulation
- 22,334 (Jul-Dec '11)
- Readership
- 167,000
- Website
- http://www.askamum.co.uk/
- Magazine Address
Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG
The Pregnancy and Birth reader.
Gender Ratio
ABC1 profile
45.5%
% of ABC1 ProfileAge Range
| 15-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ |
|---|---|---|---|---|---|
| 25.6% | 43.1% | 24.3% | 3.8% | 3.2% | 0% |
Source: NRS January 2011 - December 2011
Brand Extensions
Askamum.co.uk
Askamum.co.uk – website of Pregnancy & birth and Mother & Baby magazines, askamum.co.uk is host to many surveys and cross-platform competitions. Umbrella parenting portal with 200,000 unique users and I million page impressions.
Bloom Awards
Bloom Awards – the only pregnancy and wellbeing awards voted for by consumers.The Bloom Awards logo accreditation is used on websites and sales material of winners, such as Mamas & Papas and dorothy Perkins
Win My Baby’s Vote
Win My Baby’s Vote – government agenda-setting cross-platform collaboration
Pregnancy and Birth Writers & Editors
Find Out
More About.
Why advertise with Pregnancy and Birth?
- Only regular pregnancy-focussed title on the newsstand – we offer unrivalled depth and passion about our subject
- Extensive, authoritative shopping section – most big ticket purchases (cot, buggy etc) are made at seven months. Pregnancy & birth is the quality filter of what to buy and when to buy it
- Unique maternity fashion section provides unbeatable value and ideas, whatever your budget.
- Sponsorship of key four-page features each month, offering unique engagement in topics such as fertility, health, nutrition and more
- Advertisers can get their brands in front of our readers at a time when they are hugely information-receptive and have no brand loyalty. Once they are new mums, they’ll be short on time/attention and will be less inclined to switch brands*
Contact.
020 7520 6549
Resources
-
MEDIA PACK 2106.75 KB | DOWNLOAD -
Schedule.
| COVER DATE |
ON SALE | COPY DEADLINE |
|---|---|---|
| Jun 2012 | 16 May 2012 | 17 Apr 2012 |
| July 2012 | 13 Jun 2012 | 16 May 2012 |
| Aug 2012 | 18 Jul 2012 | 20 Jun 2012 |
| Sep 2012 | 15 Aug 2012 | 18 July 2012 |
| Oct 2012 | 19 Sep 2012 | 21 Aug 2012 |
| Nov 2012 | 17 Oct 2012 | 19 Sept 2012 |
| Dec 2012 | 14 Nov 2012 | 17 Oct 2012 |
| Jan 2013 | 19 Dec 2012 | 14 Nov 2012 |
| FULL PAGE | HALF PAGE VERTICAL | HALF PAGE HORIZONTAL |
|---|---|---|
| Trim 297 x 210 | Trim 297 x 90 | Trim 132 x 210 |
| Bleed 303 x 216 | Bleed 303 x 96 | Bleed 135 x 216 |
| Type 270 x 186 | Type 270 x 90 | Type 132 x 186 |
